What is the most important information?
You only have a few seconds to capture the user's attention. If you can't answer their question or concern right off the bat, youv'e probably lost them! Because of this, I focused on information architecture from the very beginning.
The most important Call to Action is, "Try the first class free". This tells the user exactly how to sign up and lets them know they don't have to commit until they are ready.
Next was to explain what they could sign up for. Since CVMA taught multiple styles of martial arts, I explained the difference between each and what they would focus on.
Now, we wanted users to feel confident that they were getting the best coaching. This would help them feel safe by knowing they were in good hands and giving them confidence that what they learned would be applicable.
This schedule was mainly for returning students but was also necessary for newcomers. From research, I discovered that many website visits were students double checking the day and time of the class they wanted to attend.
After establishing that coaches were professionals and that the first class was free, we talked about the price if they want to continue.
Which Font is Strong and Bold?
When I asked myself this question I knew that I had to give Impact a shot. CVMA's original font was Roboto but by the end of the design process, I felt that Impact was the right font for CVMA and decided to use it on all the headers. Impact is a great font for being loud and proud, and that is exactly what CVMA needed.
For normal text and sub-text, I chose a lesser-known font called "din-next-w01". While not as strong as Impact, it paired nicely without taking away the effect I wanted.
While Bright Yellow is Loud…It Doesn't Look Good
On the original website CVMA had a bright yellow background. We decided that a dark background with gold text felt more professional and lived up to their slogan "The Place For Champions".
Is Mobile or Desktop More Important?
Is Mobile or Desktop More Important?
The majority of visitors were on mobile, and since the website was not mobile-friendly, most people had a terrible user experience.
I used a mobile-first approach, shorter paragraphs of text, and accessible CTAs that were easy to press. Because of this, we saw most mobile users were able to find what they were looking for on the website, and CVMA saw higher conversion rates.
The majority of visitors were on mobile, and since the website was not mobile-friendly, most people had a terrible user experience.
I used a mobile-first approach, shorter paragraphs of text, and accessible CTAs that were easy to press. Because of this, we saw most mobile users were able to find what they were looking for on the website, and CVMA saw higher conversion rates.
The majority of visitors were on mobile, and since the website was not mobile-friendly, most people had a terrible user experience.
I used a mobile-first approach, shorter paragraphs of text, and accessible CTAs that were easy to press. Because of this, we saw most mobile users were able to find what they were looking for on the website, and CVMA saw higher conversion rates.
